An unique way to popularise your product, especially this summer extending beyond May & the Agni Natchathiram’s. 7Up’s come out with this Unique vehicle called Lemon Brigade in lines of a Fire Brigade Van, just that here one quenches the inner fire called thirst.
I wish they use the tube to spray the lemonade on people who walk near the van.
It is a very nice innovative idea which also sends a subtle reminder to the Fire Brigade that they have upgrade their fleet very quickly…. Most of the Fire Brigade vehicles are more than two decades old..